LILIY-toolkit-25-nudge

Love it like it's yours

We’re encouraging people to make the most of Northumberland and ‘love it like it’s yours’. And there's no one better placed than Northumbrians to offer advice, tips and experience on how to respect, protect and enjoy our region.
Badge says Northumberland, love it like it's yours
From finding when and where you're allowed to camp, to learning about tide times and when it's safe to go in the sea. Our aim is to educate as many people as possible on the dos and don'ts of visiting one of the country's most rural counties.

This campaign is inspired by the countryside code. We encourage explorers and hikers to read the Northumberland National Park Mountain Rescue hill safety guidance. And there’s lots of useful info on Forestry England’s forest code for walkers and cyclists heading out to walking trails and forests.

Meet the locals

Introducing the home-grown stars of our new ‘Love it like it’s yours’ campaign. Here they tell us more about what they love about living and working in Northumberland, from the highs and challenges of working on Northumberland’s coastline, the importance of the work to preserve Northumberland National Park for current and future visitors to enjoy, to showing locals and new visitors some of the most scenic spots and hidden gems across the region.

01
06

Stay in the know

Subscribe to our newsletter for seasonal highlights, must-see events, and insider tips. Get regular updates on the best things to do, see and experience in England’s most magical county.